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Website and the Internet
In addition to the UK and Northern Ireland main website, www.practical.co.uk, Practical also operates several stand-alone websites in areas typically harder to penetrate, such as major city centres. We have historically had exceptionally strong representation on Google and Google Places and we aim for all sites to be on page 1 of natural optimisation as soon as possible.
Over 80% of Practical sites appear on page 1 of Google at least once. There are times when we will recommend a Pay per Click campaign, but this will be discussed in more detail and only started in agreement with the franchise.
Each franchise has its own set of page on the website, with their own rates, types of vehicles available deposits and extras. Renters can perform a search for the rental site closest to their chosen location and contact the site directly.
Practical also have a full online booking and secure payment details facility. This gives the renter the security of knowing their vehicle is booked while allowing the franchise to manage their bookings and enquiries with the aid of the automated system.
Practical also have an intranet site, which stores all our marketing and operational guidance, such as manuals, important documents, vehicle leasing terms. All franchisees have access to this valuable resource.